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CPCA 2026 · Channel Partner Conclave & Awards

Possibilities Through Opportunities

Bringing MEA vendors and channel partners together to deliver excellence — a working roadshow across three markets to reset the channel playbook for cloud, AI and a decade of disruption.
Dubai
Riyadh
Nairobi
November 2026
#CPCAWORLD
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IN ASSOCIATION WITH GEC — GLOBAL ENTERPRISE CONNECT · BROUGHT TO YOU BY BRAND VOIZE

500+

Channel executives on the road since 2022

100+

Partners & distributors recognised

3

Markets — UAE · Saudi Arabia · Kenya

OVERVIEW

A road show built for a channel in flux.

500+ EXECUTIVES / 100+ AWARDED SESSIONS

Vendors have had to help their channel partners reposition — with new skills, new business models, and a new portfolio of products and services.

Ten years of rapid evolution have forced the channel to adapt. Emerging disruptive technologies demand a fundamental shift in value proposition, requiring agile frameworks and strategic foresight.

CPCA 2026’s core objective is to map out this new terrain, offering actionable insights and collaborative strategies to thrive in a highly dynamic market.

2022–2026

Four editions of building the region’s channel dialogue

WHY NOW

Ten years, five inflection points.

A decade of technology shifts and geopolitical shocks has forced every channel programme in the region back to the drawing board.

Cloud & digital transformation

The first wave — partners rebuilt around recurring revenue and managed services.

COVID-19 pandemic

Remote delivery and business continuity became core to every partner conversation.

Global logistics slowdown

Cross-border shipping and supply chains for hardware and infrastructure came under strain.

East European conflict

Disruption rippled through regional IT supply and vendor operating models.

Middle East conflict & AI

Kinetic risk meets an accelerating AI roadmap — the channel’s newest, hardest test.

Vendors now need to provide a future roadmap and advisory guidance for high-performance channel partners — not just a price list.

CPCA 2026 aligns vendors, distributors, and partners in a collaborative forum. In this new landscape, successful leadership depends on clear long-term strategy and technical advisory. Discover how your ecosystem partners can synchronize with emerging AI guidelines, mitigate hardware supply-chain vulnerabilities, and build resilient recurring business units together.

The road show

Three markets. One conversation.

A decade of technology shifts and geopolitical shocks has forced every channel programme in the region back to the drawing board.
01 / MARKET

Dubai

United Arab Emirates
The regional hub for digital transformation and global vendor headquarters.
NOVEMBER 2026
02 / MARKET

Riyadh

Kingdom of Saudi Arabia
The engine of Vision 2030, driving unprecedented scale in infrastructure and AI investment.
NOVEMBER 2026
03 / MARKET

Nairobi

Kenya
The gateway to East Africa’s tech ecosystem and a critical node for regional channel expansion.
NOVEMBER 2026
AGENDA

One afternoon, fully worked.

A decade of technology shifts and geopolitical shocks has forced every channel programme in the region back to the drawing board.
GENERIC AGENDA — APPLIES ACROSS DUBAI, RIYADH & NAIROBI, LOCAL TIME
13:00–14:00
Lunch, registration & networking
14:00–14:15
Invited keynote

Country overview

14:15–14:30
Invited keynote

Regional IT industry and channel overview

14:30–14:45
Invited keynote

Logistics and supply chains — local, regional and global

14:45–15:00
Sponsored keynote

How to finance the expansion of your technology infrastructure, back end and operating systems

15:00–15:15
Sponsored keynote

What is the real value of a channel partner — and can they accelerate it?

15:15–15:30
Sponsored keynote

The fast-changing pace of risk and the emergence of kinetic risk

15:30–15:45
Coffee
15:45–16:00
TRACK A
MSP practice: Evolving managed services to meet new cloud demands and SLA requirements.
TRACK B
APIs and connectivity: Standardizing pipelines to integrate legacy architectures.
16:00–16:15
TRACK A
SLAs and operational expectations: Delivering high availability under shifting regulatory standards.
TRACK B
AI governance: Structuring corporate frameworks for ethical, low-risk machine learning adoption.
16:15–16:30
TRACK A
Vertical expertise: Deepening industry specialization to solve complex niche domain challenges.
TRACK B
Agentic AI: How autonomous AI agents are re-routing standard digital workflows and operations.
16:30–16:45
TRACK A
Cloud security: Addressing vulnerabilities across highly-distributed, serverless environments.
TRACK B
ESM & help desk: Reimagining support mechanisms via integrated omnichannel portals.
16:45–17:00
TRACK A
Hybrid cloud: Integrating distributed local compute and public hyper-scaler architectures.
TRACK B
Automation: Practical hyper-automation and automated provisioning for infrastructure engineers.
17:00–17:15
TRACK A
Data sovereignty constraints: Designing database schemas inside local geopolitical lines.
TRACK B
Multi-cloud cost optimization: Tools and metrics to contain billing spikes in multi-vendor environments.
17:15–17:45
Closing

Fireside chat — what is the channel missing today?

18:00–19:00
Closing

Gala dinner & awards