OVERVIEW

A road show built for a channel in flux.

500+ EXECUTIVES / 100+ AWARDED SESSIONS

Vendors have had to help their channel partners reposition — with new skills, new business models, and a new portfolio of products and services.

Ten years of rapid evolution have forced the channel to adapt. Emerging disruptive technologies demand a fundamental shift in value proposition, requiring agile frameworks and strategic foresight.

CPCA 2026’s core objective is to map out this new terrain, offering actionable insights and collaborative strategies to thrive in a highly dynamic market.

2022–2026

Four editions of building the region’s channel dialogue

CPCA 2026 · Channel Partner Conclave & Awards

Possibilities Through Opportunities

Bringing MEA vendors and channel partners together to deliver excellence — a working roadshow across three markets to reset the channel playbook for cloud, AI and a decade of disruption.

In association with GEC — Global Enterprise Connect · Brought to you by Brand Voize

Dubai

Riyadh

Nairobi

November 2026

#CPCAWORLD

500+

Channel executives on the road since 2022

100+

Partners & distributors recognised

Markets — UAE · Saudi Arabia · Kenya