CPCA 2026 · Channel Partner Conclave & Awards
Bringing MEA vendors and channel partners together to deliver excellence a working roadshow across three markets to reset the channel playbook for cloud, AI and a decade of disruption.
Channel executives on the road since 2022
Partners & distributors recognised
Markets — UAE · Saudi Arabia · Kenya
OVERVIEW
Ten years of rapid evolution have forced the channel to adapt. Emerging disruptive technologies demand a fundamental shift in value proposition, requiring agile frameworks and strategic foresight.
CPCA 2026’s core objective is to map out this new terrain, offering actionable insights and collaborative strategies to thrive in a highly dynamic market.
Four editions of building the region’s channel dialogue
WHY NOW
The first wave partners rebuilt around recurring revenue and managed services.
Kinetic risk meets an accelerating AI roadmap the channel’s newest, hardest test.
CPCA 2026 aligns vendors, distributors, and partners in a collaborative forum. In this new landscape, successful leadership depends on clear long-term strategy and technical advisory. Discover how your ecosystem partners can synchronize with emerging AI guidelines, mitigate hardware supply-chain vulnerabilities, and build resilient recurring business units together.
THE ROADSHOW
AWARDS
The CPCA 2026 Awards recognise outstanding performance across 5 key category types, tailored dynamically per region. Categories are designed to align with country-specific priorities and vary by location to accurately reflect market growth, infrastructure demands, and local partner accomplishments.
Our submissions are reviewed and processed by an esteemed, completely independent panel of external industry leaders, veterans, and analysts. This ensures maximum integrity, professional verification, and completely unbiased results across all key territories.
Recognising excellence in high-volume, dynamic logistics, comprehensive tech enablement, and value-add channel services.
Celebrating dynamic regional channel partners driving market growth, service delivery, and digital transformation.
Recognising top system integrators orchestrating massive digital transformation, modern AI pipelines, and telecom solutions.
Special honors acknowledging specialized expertise, educational literacy, change management, and institutional scaling.
NEWSROOM
Coverage and award announcements from the 2022, 2023 and 2024 road shows — replace with live articles as this year’s press coverage comes in.
BEYOND THE CHANNEL
CPCA 2026 brings together the broader ecosystem that enables channel success — from finance and logistics to policy makers.
Financing infrastructure expansion and de-risking technology investment for partners and their clients.
Local, regional and global supply chain expertise — from cross-border freight to last-mile delivery.
Policy, procurement and public infrastructure priorities that shape channel opportunity market by market.
JOIN US
Register your interest as a delegate, vendor or sponsor or submit a nomination for the CPCA 2026 Awards.
